Thursday, June 24, 2010

Corporate sponsorships-the new record label?

There is a new movement in the music industry where many MAJOR artists are becoming a virtual marketing arm of corporations with their tours (some are even leaving their record deals and striking deals with the corporations to pay for their records).
How could this apply to a regional artist?
· Indentify a strong regional company with a strong brand
· Write a pitch proposal that has a real win/win scenario both in revenue and brand building

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