“A long long time ago.” The words of the Don McClean song begins about the day the music died. Well the same can be said of the music business over the last 10 years. Ten years ago there were 10 “diamond” records this past year there were none! Not one. Things have changed. So what does this mean? Is the music business truly going to die….???....wait for it? Wait for it? NO. The music business is not going to die, however the larger than life Rock Star’s and their larger than life tours are dying. So if your dream was to be a rack star you may want to adjust. So the challenge becomes how to carve out you own niche, how to rise above the noise.
Can you come up with a true business strategy and plan (using real business strategy principles- cost leadership, premium product; geography, etc.) to discuss how to rise above this noise.
Who knows I might use some of your ideas myself.